"We're #1 in the #2 Business!"

There is an Australian company named Grieve Septic and Liquid Waste. Their motto is "We're number 1 in the number 2 business!"

But this company gets noticed more for their trucks.

You know, the ones with Turd Burglar written on them.

But wait a minute. Why would a burglar steal poop? 

After all, these guys get PAID to take the poop away. Is it more fun to pretend that it's a crime? (And is it a crime that I'm asking these stupid questions at all?)