This is a German ad for a toy dog (Kackel Dackel) that eats biscuits and then poops. It's so cool, I'm speechless. Wunderbar!
The idea is that as you roll the dice, the food you feed Kackel Dackel works its way through his digestive system. And if you can get it to come all the way out, you collect that yellow poop as proof of your winning.
As far as I can tell, Kackel Dackel is only available in Germany for the moment...for example, at Amazon.de. Time to buy a plane ticket!